Follow up calling service
“Effectively Prospecting for new Customers is all about investing 80% of your time on quality follow up calls”
- Gary Morgan
Seminar/Workshop and Conference bookings
Organising a Conference or Seminars can be a profitable source of revenue for any business, however, the reality is that unless these courses have high booking rates, they can create financial burdens rather than rewards.
In the digital age, we are all aware that e-mail marketing invitations are the most cost effective and fast track way to engage with potential clients. Recent national research has indicated that for every 1000 e-mails issued you will get a click rate of around 20 and of this, the likelihood is 1-2 people will generate a positive response.
Common factors that contribute to poor response are:
- the invitation may not have not reached the appropriate person
- the invitation may not be suitable for the target audience
- the timing or location of the invitation may not suit existing diary commitments
- the timing of your call may not fit in with current business strategy
- similarly the timing of the course may not fit with your business seasonality
Follow Up Calls is the only way in which this type of tangible information can be derived
The knowledge that may be gleaned by contacting, speaking and actually listening to customers is immense, however, in an already time challenged schedule, this can often become the forgotten factor.
We also provide an “after the event follow up service”, where we contact the delegates and conduct a customer satisfaction survey. This is designed to quality improve future events and maximise retention for future events of a comparable nature.
